Internet Marketing Assignment Example | Topics and Well Written Essays - 1000 words

Internet Marketing - Assignment Example Source from website: http://www.toshiba.co.uk/about/index.html Toshiba's strategy has been to support from behind and offer its executives sufficient responsibility in the local offices. It is an enormously focussed and transparent and its commitment to excellence has held it in good stead. Toshiba has products in varied domains. Its primary domain comprises of notebook computer and related equipment and peripherals, mobile phones, home entertainment segment with AV equipment, including digital and flat panel TVs, and portable personal equipment and home appliances. Its major competitors would be Dell, Hp and Compaq in the notebook segments, Sony in home entertainment sector, flat panel TV's and PDA's by Dell. Customers would be retailers and individual consumers. This is a mass marketing segment over the Internet and these target consumers are more probable to end up in a purchase. They are very strong market players in electronic devices & components consisting of semiconductors, electron tubes, opto-electronic devices, LCDs, batteries, printed circuits boards, etc., but it is a more niche marketing segment which may or may not end up doing the purchase over the Internet. Consumers would include high technology operators and business. Another stable sector for Toshiba is the domain that sells industrial apparatus, power generating equipment, transportation equipment, social automation equipment, telecommunication systems, broadcasting systems, elevators & escalators, medical systems, etc. The target segment would be hospitals and medical facilities, municipalities, universities, commercial construction companies. The purchasing power of these consumers need to be very high and often these decisions a thorough product evaluation that may not be possible through the website. The website will be more of a product introduction that may lead to a purchase through an agent after product observation. Evaluation of the site The website is a part of the integrated marketing approach of Toshiba. With the number of Internet users exploding, it is imperative that the website is utilized to generate awareness and business for the company. The website scores on theses counts. It is very well laid out. The look of it is clean and it plays a great part in enhancing the brand and the company, to the professional image they portray. There is consistency in the presentation of information and common standards are maintained in the presentation of the information throughout. The site has a complete list of all the company's products, product information and registration, owner's manuals and service information as well as enabling consumers to purchase accessories and news releases pertaining to the segment. The look and feel of the site is also very simple and seems to encompass all of Toshiba's marketing disciplines. There is sufficient information for the knowledgeable buyer and there were no error messages encountered through the time it was navigated. It is easily navigable and quite user friendly. However, the site seems to have an overload of information and the product categories are all listed together. An individual consumer and the products he wants to buy are very different from a business and