Marks & Spencer Natural Environment

1.0 Executive SummaryMarketing surround is real grave for whatever minded(p) transcription as it relates to the macro purlieu, the microenvironment as well as the internal environment. The preceding(prenominal) sub types of environment argon very meaning(a) in the performance of any given organization. tag and Spencer is touch on by the three sub types of environment. The microenvironment at label and Spencer involves suppliers, consumers as well as customers, who megabucks directly with the governing and impact on the performance of the fundamental law.The microenvironment result be discussed in length in this report with an d au naturel(p) a bead on of demonstrating how the native environment operates. The macro environment as it relates to label and Spencer refers to the itemors that influence the fraternitys performance however be out of control of the c whollyer-out. This touches on the legitimate aspects such as laws on environmental issues that impa ct on the operations of label and Spencer. Fin eithery, the report in bodieds internal environment issues, which basically involve men, money, machinery, materials as well as markets. The above are discussed with an aim of demonstrating how they concern to stimulate positive change in mark and Spencer.2.0 Overview of the inherent environment (tag & Spencer)In a bid to address possible threats and challenges in regard to the natural environment of the giving medication, tag and Spencer has several innovations in place as part of its strategic repositioning for emerging business scenarios. Plan A political platform at Marks and Spencer constitutes of a five-year, 100-point broadcast to tackle some of the biggest challenges facing the organisation in apprisal to the political, economic, favorable, and technological environment.The plan is designed to facilitate a silver scating relationship between the customers and the suppliers to conflict climate change, through initi ation of programs, which coerce safe environmental practices bearing in mind that the bon ton gets its raw materials from the environment and it has a corporate duty and indebtedness to conserve the environment. This calls for the company to embrace in advance(p) business practices, which are environment doctorionate such as the drug ab phthisis of fuels, which cause little or no pollution to the environment.3) Identify TWO areas of the natural environment probably to impact on Marks and Spencer in the medium termMarks and Spencer has embarked on initiatives to sign on wastage by line uping its harvest-homeion roles with emerging technologies, which go steady that there is little or no wastage of raw materials considering the fact that the rate of reaping of raw materials from the natural environment is utmost much higher compared to the rate at which the natural environment is rejuvenating. By embrace wastage control methods such as recycling, Marks and Spencer is p romoting a symbiotic relationship between the organisation and the local communities, who are affected by the actions of the company on the environment.The company is committed to safeguarding natural resources by set in place several initiatives such as community-based environmental programs, which are aimed at enlightening the local community on the grandeur of preserving genius. In addition, the initiatives gear towards safeguarding nature concord targeted all s motorholders including the employees because it is viewed that if every stakeholder understands and appreciates the man-to-man role in safeguarding the environment, this would be just not only for the sustain susceptibility of the organisation but also for the benefit of all.Trading respectablely constitutes an important function in Marks and Spencer. This is important due to the fact that ethical practices are aimed at protecting the given organisation from harming any of its stakeholders. Marks and Spencer has a write in code of conduct as well as corporate debt instrument policies, which guide the organisation in relation to its duties to the stakeholders.Marks and Spencer is committed to mental synthesis a healthier nation by ensuring that it fulfils its social, political, legal, and environmental obligations to its stakeholders. As a retailer, they use a spacious roll out of raw materials to produce our goods. Because of this, it is critical that the organisation manages the use of these materials sensitively and pays proper regard to how they affect natural habitats and bio-diversity.But making a digression here is not as childly as they would like. Change process in an organisation is a demanding and challenging process. It requires in the altogetherfangled types of standards to be set and adhered to across the world. As some materials such as cotton fiber and palm oil are traded globally, the ability to affect change may at times be modest. There is a essential for the or ganisation to work well-nigh with suppliers, political sympathies bodies, environmental groups and local communities to hike up sustainability.4.1 Description of the trade schema the organisation currently employs to accommodate the key features of the natural environment.The Marketing scheme would become the literary argument for a company to be a successful company.Although environmental issues influence all human activities, few academic disciplines have integrated green issues into their literature. This is especially sure of marketing. As ball club becomes more touch with the natural environment, businesses have begun to modify their behaviour in an attempt to address societys new concerns. Marks and Spencer have been quick to subscribe to concepts like environmental counsel systems and decompose minimization, and have integrated environmental issues into all organizational activities. Some evidence of this is the cultivation of journals such as Business strat egy and the Environment and Greener Management International, which are specifically designed to disseminate research relating to business environmental behaviour.Marks and Spencer uses a green marketing strategy for purposes of promotion of products with environmental characteristics so as to promote environmentally complaisant behaviour amongst consumers. For Marks and Spencer the green marketing strategy applies to consumer goods in that the company promotes the concept of eco-tourism.The company has engaged in plans, which has seen product adaption geared towards producing more environmentally friendly systems especially in the area of product packaging. Marks and Spencer has come ined in production facilities, which importantly reduce wastage as well as preserving energy. In the same manner, the company has neutered ethical advertising policies, which aim at ensuring that every advertisement is considerate of environmental implications in monetary value of the decisions th at consumers make. To this end, the company has participated in several forums and especially those organized by American Marketing Association (AMA) where is has shown aliment to consumer goods advocating for sustainable environment practices.4.2 Explanation as to why the above strategies are likely to be of the greatest future importation to the organisation.Social ResponsibilityHow a company is viewed by the earth goes a long way in determining its future performance in relation to consumers. The strategies Marks and Spencer has espouse in a bid to promote natural environment can be seen as efforts geared towards good corporate social responsibility. many a(prenominal) firms are beginning to solve that they are members of the wider community and therefore moldiness behave in an environmentally trustworthy manner by putting in place corporate social responsibility policies.Hence the reason why Marks and Spencer allocates huge budgets for its natural environment saving eff orts. This results in environmental issues being integrated into the firms corporate culture. Firms in this situation can take two steads 1) they can use the fact that they are environmentally responsible as a marketing tool or 2) they can become responsible without promoting this fact. For the effect of Marks and Spencer, the company has promoted the first perspective of promoting environmentally responsible practices.The strategies the company has adopted in as far as acting responsibly in relation to the environment have taken marketing related dimension. Despite pressure from the governing through legislations aimed at protecting the consumers and the society at large, the impact has been felt at Marks and Spencer. Governmental regulations relating to environmental marketing and designed to protect consumers have in one way or the former(a) contributed to Marks and Spencers decision to realign its production systems towards achieving less wastage, use of ethical advertisement s, as well as salty in raising the level of sentiency on environmental issues is an indication that Marks and Spencer is reposition itself for future implications of government policies on environment.Specifically, Marks and Spencer has adapted two concepts of fodder miles and field to fork in a bid to respond to emerging situations. regimen miles is a relatively new thinking in the debate about sustainability. typically it is taken to mean the distance traveled to move victuals from the place it is produced to the lineage where its bought. But increasingly the definition goes wider, to implicate issues like locality, freshness, use of preservatives, packaging, choice, support for UK farmers and quality. Many environmental groups attach particular importance to food being produced close to where it is sold.Field-to-forkIn 2003, Marks and Spencer launched a new over-arching set of standards to dorsum the management of the supply chain for fruit, vegetables and salads. These were raddled up after consultation with suppliers, government bodies and other organisations and ascertains aspects of production from field-to-fork.The company has fit independent research to go out at similar systems around the world. As a result, they believe our Field-to-Fork scheme goes beyond the British and European assurance schemes used by other retailers, being the first to take such a wide range of requirements. Their standards cover traceability, minimising pesticide use, ethical trading, support for non-GM foods and food safety.5.0 Recommendations for changes to the internal operations of the organisation to take up meet their electromotive force impact.Although Marks and Spencer has make a recommendable job in terms of promoting the natural environment, there is still dwell for improvement. The organisation particularly demand to work on its internal environment by initiating more training programs for its human resources geared towards environment related is sues. Secondly, the organisation needs to increase its budget allocated to environment conservation efforts. In addition, the organisation needs to invest in modern production technologies to upgrade reduce wastage.There is also a need for the company to find lasting solutions to the management of materials especially in regard to conservation of its sources of raw materials. Finally, Marks and Spencer must look further from its traditional markets and diversify its brands to cover new markets as a potential source of increasing sales revenues, which will avail more money to be used in promoting the natural environment. The above can only be achieved by the organisation utilizing modern business analytic tools such as SWOT analysis, pest analysis as well as Michael Porters Fiver Forces analysis so as to arrive at informed decisions, which are also sustainable.Referenceshttp//www.theage.com.au/ Accessed on 20/05/2007.